Как и почему работает аптечный маркетинг? Цель данного опроса –разобраться, что об этом думают специалисты, работающие непосредственно в аптеках.

Вопрос 1.2

Каковы наиболее популярные (эффективные) маркетинговые активности в вашей аптеке?

• a. Специальная цена и специальное предложение
  Голоса: (0%)
• b. Распродажа
  Голоса: (0%)
• c. Совмещенная продажа
  Голоса: (0%)
• d. Дополнительное количество товара бесплатно
  Голоса: (0%)
• e. Подарок за покупку
  Голоса: (0%)
• f. Образцы
  Голоса: (0%)
• g. Дегустация
  Голоса: (0%)
• h. Конкурс
  Голоса: (0%)
• i. Мерчандайзинг
  Голоса: (0%)

Всего голосов:
Первый голос:
Последний голос:

November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018

Вопрос 2.2

Каковы наиболее популярные (эффективные) способы реализации маркетинговых активностей в аптеке?

• a. Товарное давление = загрузка аптеки маркетинговым товаром
  Голоса: (0%)
• b. Дополнительная выкладка товара = реклама на местах продаж
  Голоса: (0%)
• c. Стимулирование работников первого стола = личные продажи
  Голоса: (0%)

Всего голосов:
Первый голос:
Последний голос:

November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018

Вопрос 3.2

На чем основаны ваши рекомендации?

• a. Я стремлюсь рекомендовать товары компаний, которым доверяю
  Голоса: (0%)
• b. Есть несколько компаний, товары которых я стремлюсь рекомендовать в первую очередь
  Голоса: (0%)
• c. Я всегда предлагаю товары по акции для покупателей
  Голоса: (0%)
• d. Я обычно рекомендую товары, по которым проходят акции для специалистов аптеки
  Голоса: (0%)

Всего голосов:
Первый голос:
Последний голос:

November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018

Вопрос 4.2

В чем причины неудач при продажах маркетингового ассортимента?

• a. Неверие в эффективность маркетингового товара
  Голоса: (0%)
• b. Отсутствие достаточного знания о товаре
  Голоса: (0%)
• c. Слабые навыки коммуникаций
  Голоса: (0%)
• d. Личная установка: «Мы не должны предлагать сами, мы должны обслуживать запрос покупателя»
  Голоса: (0%)

Всего голосов:
Первый голос:
Последний голос:

November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018

Вопрос 5.2

Ваша должность в аптеке:

• a. Заведующий аптекой
  Голоса: (0%)
• b. Провизор
  Голоса: (0%)
• c. Фармацевт
  Голоса: (0%)
• d. Консультант
  Голоса: (0%)
• e. Сотрудник офиса аптечной сети
  Голоса: (0%)

Всего голосов:
Первый голос:
Последний голос:

November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018November 3, 2017November 4, 2017November 5, 2017November 6, 2017November 7, 2017November 8, 2017November 9, 2017November 10, 2017November 11, 2017November 12, 2017November 13, 2017November 14, 2017November 15, 2017November 16, 2017November 17, 2017November 18, 2017November 19, 2017November 20, 2017November 21, 2017November 22, 2017November 23, 2017November 24, 2017November 25, 2017November 26, 2017November 27, 2017November 28, 2017November 29, 2017November 30, 2017December 1, 2017December 2, 2017December 3, 2017December 4, 2017December 5, 2017December 6, 2017December 7, 2017December 8, 2017December 9, 2017December 10, 2017December 11, 2017December 12, 2017December 13, 2017December 14, 2017December 15, 2017December 16, 2017December 17, 2017December 18, 2017December 19, 2017December 20, 2017December 21, 2017December 22, 2017December 23, 2017December 24, 2017December 25, 2017December 26, 2017December 27, 2017December 28, 2017December 29, 2017December 30, 2017December 31, 2017January 1, 2018January 2, 2018January 3, 2018January 4, 2018January 5, 2018January 6, 2018January 7, 2018January 8, 2018January 9, 2018January 10, 2018January 11, 2018January 12, 2018January 13, 2018January 14, 2018January 15, 2018January 16, 2018January 17, 2018January 18, 2018January 19, 2018January 20, 2018January 21, 2018January 22, 2018January 23, 2018January 24, 2018January 25, 2018January 26, 2018